YOUR MEDICAL HISTORY
REMOTE RESEARCH AND PROTOTYPING
PROBLEM
The Pakistani government wanted to overhaul the way Pakistanis access medical services. They needed a way to connect patients with an approved network of doctors and medical professionals where the patient is in full control of their medical details and history.
APPROACH
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Remote research
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Branding design and user testing
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Story Mapping exercise
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Process flow design and iteration
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Wireframing
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Prototype design
OUTCOME
The resulting MVP mobile app was showcased to the Pakistani Ministry of National Health Services and the Pakistan Medical Commission (PMC). While concerns about doctor's fees was raised by the PMC, both organisations wished to continue developing this product. A white label version of this MVP was commissioned to showcase this to North and Central African territories.
CLIENT RESPONSE
"It's great to see technology empowering Pakistanis to take control of their health and wellbeing."
