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LITTLE MIX STAR POWER

RESEARCH AND CONCEPT PROPOSAL

PROBLEM

Little Mix management team was looking to capitalise on the success of social media mobile games aimed at the "tween market". Mandeso Ltd was invited to pitch a game concept based on the Little Mix brand through Blue Colla Ltd.

APPROACH

  • Social game research

  • Stakeholder interviews

  • Qualitative Research 

  • Game mechanics proposal

  • Personas

  • Concept & Caricature Illustrations

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OUTCOME

Research showed audience age group actually skewed broader than intended: 9 - 17 year olds. Two rounds of interviews with Little Mix management team resulted in a final proposal and pitch. The Little Mix team were impressed with the illustrative style and game concept. The project was green lit by Blue Colla Ltd.

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