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BBC DESIGN PLAN

MANAGING PHOTOGRAPHY  ASSETS

PROBLEM

Currently, there is no single business owner who has responsibility for assets.
They are used by marketing team members to market our shows;
sales team members to deliver materials to our buyer. There are several other stakeholders all of whom have their own existing processes and systems in place.

 

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​There’s lots of inefficiency and double working, it’s hard to know what’s available forspecific episodes, and we don’t know if we’re getting a return on the cost of the systems used.Your manager wants you to investigate the possibility of creating a joined-up approach to assets.

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APPROACH

  • Brief

  • Stakeholder Mapping & Interviews

  • Ecosystem Mapping

  • Quant & Qual Research

  • Heuristic Reviews

  • Process Mapping

  • Sense Making

  • Ideation Workshops

  • Prototype Testing

  • Blueprinting

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