BBC DESIGN PLAN
MANAGING PHOTOGRAPHY ASSETS
PROBLEM
Currently, there is no single business owner who has responsibility for assets.
They are used by marketing team members to market our shows;
sales team members to deliver materials to our buyer. There are several other stakeholders all of whom have their own existing processes and systems in place.
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​There’s lots of inefficiency and double working, it’s hard to know what’s available forspecific episodes, and we don’t know if we’re getting a return on the cost of the systems used.Your manager wants you to investigate the possibility of creating a joined-up approach to assets.
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APPROACH
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Brief
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Stakeholder Mapping & Interviews
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Ecosystem Mapping
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Quant & Qual Research
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Heuristic Reviews
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Process Mapping
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Sense Making
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Ideation Workshops
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Prototype Testing
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Blueprinting
