BBC DESIGN PLAN
MANAGING PHOTOGRAPHY ASSETS
PROBLEM
Currently, there is no single business owner who has responsibility for assets.
They are used by marketing team members to market our shows;
sales team members to deliver materials to our buyer. There are several other stakeholders all of whom have their own existing processes and systems in place.
There’s lots of inefficiency and double working, it’s hard to know what’s available forspecific episodes, and we don’t know if we’re getting a return on the cost of the systems used.Your manager wants you to investigate the possibility of creating a joined-up approach to assets.
APPROACH
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Brief
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Stakeholder Mapping & Interviews
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Ecosystem Mapping
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Quant & Qual Research
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Heuristic Reviews
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Process Mapping
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Sense Making
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Ideation Workshops
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Prototype Testing
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Blueprinting
