SHOPPING ASSISTANT
GUERRILLA RESEARCH AND IDEATION
PROBLEM
People tend to overspend during grocery shopping in-store. The Money Advice Service was keen to understand where they could help people with their in-store grocery shopping experience.
APPROACH
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Guerrilla research
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Personas creation
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Ethnographic research
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Experience mapping
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Storyboarding
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Process flows
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Wireframing
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All finding collated in report
OUTCOME
Time management is the major factor causing customers to overspend. From the research and ideation carried out, a wireframed shopping assistant app was presented to stakeholders. While this was not taken to a prototype and testing phase, both Sainsburys and Waitrose trialled a similar concept soon after this presentation. Handheld scanners and shopping apps are now commonplace.
CLIENT RESPONSE
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"A well researched and clearly motivated exploration into solving real customer problems"
Robert Newham - Head of Design - MAS (Money Advice Service)
