GUERRILLA RESEARCH AND IDEATION
People tend to overspend during grocery shopping in-store. The Money Advice Service was keen to understand where they could help people with their in-store grocery shopping experience.
All finding collated in report
Time management is the major factor causing customers to overspend. From the research and ideation carried out, a wireframed shopping assistant app was presented to stakeholders. While this was not taken to a prototype and testing phase, both Sainsburys and Waitrose trialled a similar concept soon after this presentation. Handheld scanners and shopping apps are now commonplace.
"A well researched and clearly motivated exploration into solving real customer problems"