LANDLORD ECOSYSTEM
DESIGN SPRINT AND DESIGN QUARTER
PROBLEM
British Gas is losing landlord customers due to several changes in the lettings market. Armed with much research, our clients were unsure what to do next. A design sprint gave our clients a chance to prioritise their goals, ideate solutions and create a prototype to test with real landlords.
APPROACH
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Design Sprint Workshop
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User Testing and Report
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5 Whys exercise
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Heuristic evaluation
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Story Mapping Workshop
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Design Quarter
OUTCOME
An intensive 5 day design sprint workshop with stakeholders and SMEs resulted in a defined way forward. This convinced clients to commission an extended Proof of Concept trial from the Accelerator Hub in partnership with AskPorter - a conversational AI concierge service. The MVP will be released shortly to trial landlords and tracked to validate the landlord proposition to senior leadership
CLIENT RESPONSE
"We had all this research but didn't know where to go from there. The Design Sprint got us to work out a problem quickly and get something tangible in front of customers for immediate feedback. The Accelerator Hub was able to help us focus on a core product and move swiftly from initial prototype to an MVP with a Design Quarter. Amazing guys, thanks ever so much!"
Kate McHugh - Landlord Propositions Manager - British Gas Home
