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DOLPHIN TALE

CHARACTERS NOT SYMBOLS FOR A STICKIER EXPERIENCE

PROBLEM

If players can't win they want to be entertained. Players are also superstitious. How to combine these research findings into a winning product and experience?

APPROACH

  • Online player research

  • User testing paper prototypes

  • UI testing and design

  • Character Illustration and animation

  • Final asset preparation and handoff

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OUTCOME

Adding character names and backstories to symbols enhances the slot theme and narrative. A win with a specific symbol connects positive feelings to that symbol. These small enhancements made Dolphin Tale a stickier experience for players and a winning product for Microgaming

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