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CHARACTERS NOT SYMBOLS FOR A STICKIER EXPERIENCE
PROBLEM
If players can't win they want to be entertained. Players are also superstitious. How to combine these research findings into a winning product and experience?
APPROACH
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Online player research
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User testing sketches with players
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UI testing and design
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Character Illustration and animation
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Final asset preparation and handoff
OUTCOME
Adding character names and backstories to symbols enhances the slot theme and narrative. A win with a specific symbol connects positive feelings to that symbol. These small enhancements made Dolphin Tale a stickier experience for players and a winning product for Microgaming
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