LOADED

CHARACTERS NOT SYMBOLS FOR A STICKIER EXPERIENCE

PROBLEM

If players can't win they want to be entertained. Players are also superstitious. How to combine these research findings into a winning product and experience?

APPROACH

  • Online player research

  • User testing sketches with players

  • UI testing and design

  • Character Illustration and animation

  • Final asset preparation and handoff

OUTCOME

Adding character names and backstories to symbols enhances the slot theme and narrative. A win with a specific symbol connects positive feelings to that symbol. These small enhancements made Dolphin Tale a stickier experience for players and a winning product for Microgaming

Low-End-Symbols-2.jpg
LouieShrimp.jpg
Scatter-Clam.jpg
MantaRay.jpg
HermitCrab_Rusty.jpg
WalrusDolphin.jpg
AnglerFish.jpg
TurtleOctopus.jpg
SquidEel.jpg
Low-End-Symbols.jpg
Loaded3_Selection.jpg
Shavonda_loaded.jpg
Loaded1_Main.jpg
Loaded5_Gamble.jpg
Loaded2_Paytable.jpg
Low_symbols_loaded.jpg
High_symbols_loaded.jpg
Latitia_loaded.jpg
Keesha_loaded.jpg
btn_Loaded_132.png
Loaded4_FreeSpins.jpg