CHARACTERS NOT SYMBOLS FOR A STICKIER EXPERIENCE
If players can't win they want to be entertained. Players are also superstitious. How to combine these research findings into a winning product and experience?
Online player research
User testing sketches with players
UI testing and design
Character Illustration and animation
Final asset preparation and handoff
Adding character names and backstories to symbols enhances the slot theme and narrative. A win with a specific symbol connects positive feelings to that symbol. These small enhancements made Dolphin Tale a stickier experience for players and a winning product for Microgaming