ACCELERATOR HUB

USER TESTING AN INNOVATION SPACE

PORTFOLIO

PROBLEM

Centrica Data Science had an image problem. Few in the business knew what data science does and how they can be useful to the wider business.  A website was commissioned to advertise Data Science services under the name "Accelerator Hub"

APPROACH

  • Story mapping workshop with SMEs

  • Stakeholder interviews

  • Competitor analysis

  • Website mockup

  • Iterative user testing sessions

  • Strategic realignment

OUTCOME

The Accelerator Hub became it's own innovation service within Centrica. Becoming independent of Data Science and aligning more closely with Strategy and Architecture allowed the Accelerator Hub to have an deeper impact within the business and expanded their reach

CLIENT RESPONSE

"This is the best thing I've seen at Centrica"

Martin West - Head of Customer Service - Complaints

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